PESTLE in Life

Arfiana Maulina
2 min readOct 11, 2024

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Being 20, it’s another decade. It’s crazy. My life has been fueled by sadness and the loss of my dad by the early part of 21 in 2024.

It’s crazy how I can barely compete with thousands of applicants to join a company, then come my sickness that requires steroids, hyperbaric 3 ATA, and intratympanic injections.

As I always mentioned, I come back stronger. I’ve flown to 3 countries and back and forth across Indonesia by the age of 21. This requires long flights after underwater ATA, and I paid the rest of my tuition fees at this young age. I strive for all of this in the middle of a life crisis and inner-child bearing.

At 21, already handles a large salary from a big company. It seems like I am starting anew, beginning to truly “live a life.” I always talk to AI tools to break my curiosity about life in this new decade.

My prompt stems from my values and the belief that life’s cycle is an end-to-end process affected by the past, present, and future. It always involves lifestyle, standards, and socio-cultural influences. What else is there?

What is a complete list of human needs? What is a complete list of budgeting steps when you have money? What are the types and a complete list of examples of expenses? What are the principles and basics of economics and human life? What is lifestyle? What are the basics of life and types of humans? A complete list of majors in college. What do children learn? What are the phases of human life? What do humans do in life? What is the purpose of human life?

As my life has been in the corporate world for the past 4 years, since I was 17, I could analyze that, in life, I could draw a world filled with land and sea.

I live on the land where there are people with Maslow’s hierarchy and theories, there are human emotions and physical needs, human needs and human greeds, human social interaction and human culture, human values and humanity, and then the economy and advanced innovations.

In conclusion, we are looking for something that fulfills our values or needs, and that’s through a process called social interaction and the economy.

After all my research and meditating about what life I am in, from now on, I could see the world in PESTLE views. This is how I understand the world. In these views, while keeping my values on fire and alive.

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Arfiana Maulina

18 | Marketing Enthusiast / Educational Content Creator @arfianamaulinaa