Hashtag Research, the new generated Keyword

Campaign

Based on collinsdictionary.com “A campaign is a planned set of activities that people carry out over a period of time in order to achieve something such as social or political change.” in conclusion, if we combine with Marketing they will become “How campaign can drive, lead, set people to do some activities based on what we want”

AIDA Model
(source: Marketing Chiper)

Successful Campaign

#ShareACoke by Coca-Cola, “Coca-Cola has seen its Facebook community grow by 3.5% and globally by 6.8%. The hashtag has also been used 29,000 times on Twitter (Brandwatch, 2013).”

Segmented, Targeting, Positioning

The first thing to do when talking about marketing is Research the Data and Empathize with your Target Audience. Use the 5W + 1H, at least answer the WHO, WHERE to define your target market or we segmented it as “Geographic, Demographic (Age, Race, etc), Behavior (Time-consume on phone, User Journey, etc), Psychographic (Interest, etc)” — READ

  • Or, if the advertisement is far away from the place, for example, a realty company showcases its product in a mall. Whether they know that it is really close to their target audience. Because even mall has their target audience.

Hashtags are more than words.

After explaining about campaign back and forth to STP, let me throw my ideas regarding hashtags. Other than the urgency to deliver messages with slightly a copywriting skill.

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